British Basketball Union 'Closer to the Action'
The sport of basketball in Great Britain is pleased to announce the formation of the British Basketball Union LLP (BBU), a new organisation to promote the commercial development of the sport in Great Britain.
With the focus of the sport turning to the London Olympics, and basketball being one of the most high profile team sports at London 2012, the sport of basketball has come together to leverage its organisational capability to ensure that London 2012, and the performance of the Great Britain men's and women's at London 2012, acts as a springboard to the growth of the sport, and thereby ensures a lasting legacy.
The British Basketball Union LLP (BBU) is a commercial partnership between British Performance Basketball, responsible for the Great Britain national teams, the British Basketball League, responsible for the top men's league in Great Britain, and the national governing bodies for England and Scotland, England Basketball and Basketball Scotland.
The BBU will act as a first stop shop for anyone seeking to get involved in the sport, whether supporting the national teams, looking to watch competitive league basketball, seeking basketball participation opportunities, or looking at coaching or volunteering opportunities. In addition, the BBU will seek sport wide opportunities with potential sponsorship and media partners through a new strategic marketing approach, summarized in the strap-line 'Closer to the Action'.
Kevin Routledge, a Director of the BBU for the BBL said, "This is a very important step forward for the sport. We are all tremendously excited about the prospects for basketball in this country, in light of the spotlight of London 2012, and as a unified sport we believe we can provide a service to those interested in the sport, particularly those catalysed by the Olympics."
Simon Tuckey, a Director of BBU for BPB said, "Basketball has a great opportunity to take a big step forward this year, and, as a sport we are absolutely determined to seize it. Our 'Closer to the Action' focuses really on what makes our sport uniquely attractive - high class, athletic action, you can almost touch - something other sports struggle to match. We want to make it very easy for everyone fired up by London 2012 to be able to easily engage in the sport, and the BBU will make that happen."
Keith Mair, the EB designate Director of the BBU said, "We are very pleased to be a founding member of the British Basketball Union and look forward to working together towards increasing the profile and commercial viability of the sport. This is an exciting time for basketball and England Basketball welcomes the challenges and opportunities that British participation at the London Olympics will provide as we grow the game through a common brand."
Kevin Pringle, the BS designate Director of the BBU said, "Basketball in Scotland is in a very good position, and we believe the BBU will further enhance our sport. By working together, the main entities in our sport will be able to make it very easy for the young and old, to better find out about the opportunities to play, coach, volunteer or be a spectator, and we are absolutely delighted to be fully supporting this great initiative."
About British Basketball Union LLP
The BBU has representatives from BPB, BBL, EB and BS. It's vision is to improve and enhance the basketball customer experience, and to create and deliver common tools to engage and mobilize the basketball community in Great Britain. The current Board comprises Simon Tuckey, Commercial Director of BPB, Kevin Routledge, Director of BBL, Keith Mair CEO of EB, and Kevin Pringle, CEO of BS. The BBU was established in January 2012, and Kevin Routledge is the current Chairman.
About British Performance Basketball
British Basketball has been in existence since December 2007, tasked with the objective of steering the Great Britain men's and women's basketball teams through to the London 2012 Olympic Games. The summer of 2008 saw British Basketball take a great stride on the world basketball stage when the senior men's team, consisting of players with world-class pedigree such as Luol Deng and Pops Mensah-Bonsu, competed in the A Division of EuroBasket and secured a place in the 2009 European Finals in Poland. In the same year, British Basketball also launched the 'Game On' high performance strategy with endorsement and approval from all the home nations. This strategy brought together the key stakeholders in developing a single coherent pathway to develop talented youngsters across Britain and to grow the game. In 2010, both the Standard Life GB teams qualified for their respective EuroBasket 2011 tournaments. The GB women went on to make history, in their first ever appearance at this tournament, as they reached the second round of the championship, the furthest any GB team has gone in the competition. On 13 March 2011 in Lyon, France, FIBA's Secretary General, Patrick Baumann announced that both the men's and the women's teams could take up their host nation places in the London Olympic Games. It was a historic announcement which means that for the first time since 1948 there will be GB basketball teams at the Olympic Games.